Tequila Don Julio and the Mexican Museum Present
Nuevo Arte: Colección Tequila Don Julio to chicago
National Traveling Art Exhibition Featuring Mexican and
Mexican-American Artists Heads to The Windy City’s Cultural Downtown District
CHICAGO, IL (March 2007) – The dynamic, vibrant culture of Mexico today–from recently acclaimed films to heralded
musicians–demands an audience. To showcase the best in Mexican contemporary art, Tequila Don Julio and The
Mexican Museum are bringing Nuevo Arte: Colección Tequila Don Julio to the Aldo Castillo Gallery in Chicago.
Nuevo Arte: Colección Tequila Don Julio is an exhibition featuring new works by some of today’s most innovative
contemporary Mexican and Mexican-American artists. The showcase highlights talented artists selected by Tere
Romo, curator of exhibitions at The Mexican Museum, a non-profit organization based in San Francisco with one of the
most extensive collections of Mexican and Latin-American artwork in the country.
Highlights in the collection include Chicago’s own Michael Hernandez de Luna’s McBarbie, a satirical collage featuring
fake stamps depicting a voluptuous woman; Dr. Lakra’s culturally-inspired Dentadura Expuesta, a pin-up model
reincarnated with ornate tattoos; and Franco Mondini-Ruiz’s La Mojado, a delicate, porcelain teacup accented with
cookies that look good enough to eat. Artists selected for the exhibition were those whose works portray the highest
quality of the creative production of contemporary Mexican and Mexican-American art through a variety of media.
“This collection captures the cutting-edge vitality and original content of contemporary Mexican and Chicano artistic
expressions,” Romo says. “While we’re awaiting the opening of our new building, the museum is excited to collaborate
with Tequila Don Julio to offer art enthusiasts around the country a taste of The Mexican Museum.”
The Chicago exhibition of Nuevo Arte: Colección Tequila Don Julio will be open from April 27, 2007 through May 26,
2007 at Aldo Castillo Gallery, a prime destination in downtown Chicago, located at 675 North Franklin Street. Viewing
hours are Tuesday through Saturday from 11 a.m. to 6 p.m.
“From forging new paths of artistic expression to capturing authentic traditions in a new light, creativity and innovation
are surging out of Mexico,” says Jennifer Long, brand manager Tequila Don Julio, Diageo Reserve Group. “Tequila Don
Julio, the most popular luxury tequila in Mexico, is pleased to support both emerging and well-known Mexican and
Mexican-American artists with Nuevo Arte: Colección Tequila Don Julio.”
The collection has shown in New York City and Houston, and after Chicago, will continue to Los Angeles. To augment
the museum’s permanent collection with artists whom are not currently represented, Tequila Don Julio is gifting Nuevo
Arte: Colección Tequila Don Julio to The Mexican Museum. The traveling exhibition will also help raise the national
profile of the museum, which is currently “dark” while it awaits the construction of its new building in the Yerba Buena
arts district near downtown San Francisco.
About Tequila Don Julio
Widely revered as the best, and currently the most popular selling luxury tequila in Mexico, Tequila Don Julio is the
choice for the savvy spirits and cocktail connoisseur. Tequila Don Julio is imported by Diageo North America, which is
a subsidiary of Diageo plc, the world’s leading premium drinks business with an outstanding collection of spirits, wines,
and beer offerings. The Tequila Don Julio portfolio—available nationwide—includes the Blanco, Reposado, Añejo,
1942™ and Real™. More information on Tequila Don Julio and other Diageo spirits can be found at Thebar.com.
Celebrating life, every day, everywhere, responsibly.
About The Mexican Museum
Founded in 1975 by San Francisco resident and artist Peter Rodríguez, The Mexican Museum was the realization of
Mr. Rodríguez's vision of an institution in the United States that would exhibit the aesthetic expressions of the Mexican
and Mexican-American people. Over its 30-year history, the Museum’s vision and permanent collection has expanded
to over 12,000 pieces. For more information on the Museum, visit: www.mexicanmuseum.org.
# # #
